So, about me…

My name is José Gabriel, a creative idea-guy from Puerto Rico working in the advertising industry. You should probably be asking yourself why “saucier”. Well, in French cousine, a saucier is a position in the classical brigade–style kitchen. It can be translated into English as sauce cook. But José, what does this have to do with advertising? 

Glad you asked. 

In advertising or marketing, clients bring us problems, we offer them solutions. In restaurants, clients bring their hunger and chefs offer them food. Simple enough. Eventually, people get tired of the same plates, so chefs need to get creative to keep their clients happy, engaged, and coming back. So what does the poor chef do? Call this guy. As a “saucier”, my job is to take that bland, old steak and make it the center of attention. Create that SAUCE that brings new, bold flavors: be it salty, sweet, savory, acidic, you name it, I make it. 

In other non-foodie related words, I solve problems; creatively.

Being such a curious person, I identified myself with a “saucier” because he needs to know a little about everything. He has the job of identifing flavors that are lacking, search for the missing ingredients, and finally blending them in perfect harmony to get that “OMFG” moment on the first try. The same strategy applies in advertising. We have to be constantly learning, asking, reading, and digging… because every little bit of information can help spark the next big idea.